Opposition to Wesch

Andrew Keen suggests the rise of web 2.0 threatens the traditional media because less people will care about professionals with expertise and will instead turn to amateurs.

An example to illustrate Keen's point is the British vlogger star Zoella.

• Currently has over 10 million subscribers
•  She primarily vlogs about hair and beauty, including tutorials, hauls and advice. As well as other videos, such as challenges and DIYs. 
• However, she does not have any qualifications in beauty and is very much an amateur and not a professional.
• Therefore, it could be suggested vloggers like Zoella are taking away the audience from professional beauticians and highlights Keen's idea of "cult of the amateur"
• However, I don't think this is necessarily the case. YouTube can instead be a platform for professionals to show-case their expertise to a greater audience. 
• This is evident by the channel pixiwoo which was created by professional make-up artists Samantha Chapman and Nicola Haste. 
• Their channel has 1,960,815 subscribers, showing their is still a place for professionals in society.