"But streaming doesn’t seem to be delivering much of a financial return to small artists. That is hardly surprising given that Spotify’s average “per stream” royalty payout is between $0.006 and $0.0084. You would need to have had a lot of songs streamed before you could even cover the costs of a recording session. "
The film industry:
- http://www.architecturaldigest.com/story/worlds-first-virtual-reality-theater-amsterdam
World's first virtual reality theater opened in Amsterdam, viewers sit in a room on swivelling seats and are given Samsung Gear VR to watch the movie.
- 360 degree movies allows you to watch a cinema size screen in your own home--> dip in cinema going and box office?
The music industry:
- http://www.theguardian.com/technology/2015/jan/02/streaming-music-industry-apple-google
- Less physical copies of music... "Digital revenues overtook sales of physical items such as CDs for the first time in 2014"
Social Networking:
- Instagram is hoping to introduce live video streaming to increase interactivity and compete with Periscope
- http://www.parentherald.com/articles/29790/20160318/future-social-networks-linked-virtual-reality.htm (acquisition of Oculus by Facebook for $2billion suggests future could be in virtual reality
- Marvel franchise - Reboot of the character (appeared in X men) - Not like stereotypical superheroes --> unique/unconventional but also poses a risk to distributor - Partly due to the 'risk' that budget was only $58million (blockbuster = $150million) - Distributed by 20th Century Fox - Rated a 15 in UK and R in America (17+), so not family friendly - the biggest opening ever for an R-rated movie with $130million in opening weekend - Opened at the cinemas on 12th Feb 2016 in America (valentine's) - In total has made: $620million at the box-office
re-posting of fanart from fans makes the fans feel more involved in the film and special because they feel like they are valued and being
recognised.
Benefit
to institution:
People like and share posts from the official instagram on
their own personal accounts which means more people hear about the film and hence
are more likely to watch it.
Theory:
In some
ways this example supports Mihailidids because it shows people are using media
literacy in order to interact with the film, by liking, re-posting and
commenting on posts. In other ways Mihailidis' theory isn't supported because fans are interacting with the film for pleasure and because they like it, not
for any citizenship reasons or to better their community.
Viral Marketing Campaign- 12 days of Deadpool
- Another marketing strategy that was used by the film was viral marketing
- In the countdown to Christmas a website was released which would be updated each day and culminating in a new trailer for the film on Christmas day.
- Examples included:
a page from the script annotated by the character himself
- The release of Deadpool emojis (so many people rushed to download them, the servers broke!)
- The final trailer on 25th December (which has 1.3 million views):
Benefit to audience:The idea of exclusive content, e.g. the script page, makes the film seem more personal because they are getting 'more' from it. The Deadpool emojis create a way for fans to express their love of the film.
Benefit to institution: the creation of a count-down to the main trailer creates more buzz and hype around the film, meaning there are more likes and shares on social media, meaning more publicity and hopefully box office.
Theory:
This goes against Gauntlett's ideas of more people making things, as the fans are instead watching and reacting to professionally made content, not making it themselves. It also goes against Keen's cult of the amateur.
Twitter https://mobile.twitter.com/deadpoolmovie?p=s
- 400 thousand followers
-Posts as of they were the character, making the film 'come to life' also causing a bit of a stir and causing controversy because some of the posts are quite rude (hilarious). This would cause hype and get people talking about the movie--> the shock factor
- Interact with fans of the film, again making them feel more a part of the film and special.
Fans/fandom- group of people showing their love for a particular thing,e.g. a film. Fandom = community (more active)
Knowledge communities- places where fans can meet online and share their knowledge of their subject also brings into play the idea of cultural capital to understand the 'knowledge', e.g. forums, fan-sites.
Collective thinking- the sets of rules; what can and can't be said on fan-sites, how they often have a hierarchy but are still self-governed.
Transmedia- different forms of the film produced by fans, e.g. fanfiction, parodies, fanart
Social and cultural convergence- when fans come together socially and form their own culture. Web 2.0 has facilitated this and made it happen on a large scale.
Cultural production-When fans make fan-made products to share online, i.e. the end product.
In 2009 Puth set up his own YouTube channel. Here he used YouTube as a platform to initially record comedy videos and parodies, but then later to showcase more serious covers.
"That’s when I was making funny music and I thought it would be pretty funny to make comedy videos, which is the reason why I have a huge chunk of my fan base” (http://www.thedailybeast.com/articles/2015/04/07/charlie-puth-on-his-geeky-youtube-beginnings-and-chart-topping-paul-walker-tribute-anthem.html)
In 2010 he released his first music video for the song "These Are My Sexy Shades" and later that year his first independent album "The otto-tunes"
In 2011, Puth won an online video competition with his joint cover of Adele's "Someone Like You" which he performed with Emily Luther
After seeing the video on YouTube Ellen Degeneres announced that the pair had been signed to her record label eleveneleven in 2011
In 2012 Puth left eleveneleven
He then continued to produce his own videos including original songs as well as covers on YouTube and continued to grow his fan-base. In October 2013 he released his second independent album "Ego"
He also produced and wrote songs for several YouTube stars during this time.
In early 2015 Puth signed with Atlantic and his previous songs were removed from iTunes and YouTube
“I still want to maintain the fans that have been with me since the beginning, but at the same time I don’t want to confuse the new fans I’m getting that I see popping up on my Instagram and everything,” he explained. “I don’t want to turn them off by them seeing stuff that I did five years ago.
Feb 2015 released his debut single Marvin Gaye ft. Meghan Trainor , topping the charts in New Zealand, Ireland, and the United Kingdom. It reached 21 in the US.
In March of the same year Puth featured in Wiz Khalifa's song "See you again" which he wrote the lyrics too.
The song, released for the film Fast and Furious Seven, topped the US billboard charts for 12 weeks. The track is the most streamed track on Spotify in the US during one day, as well as being the most streamed track world-wide during a week.
The hit was nominated for three Grammys and the first Hip-hop video to reach 1 billion views on YouTube and is currently the second most watched video of all time (1.5 billion)
478 thousand followers on twitter and 2 million subscribers on his official YouTube
iTunes was the first digital distributor of songs to have sold over 25billion tracks.
Anderson “With no shelf space to pay for and, in the case of purely digital
services like iTunes, no manufacturing costs and hardly any distribution
fees, a miss sold is just another sale, with the same margins as a hit.
A hit and a miss are on equal economic footing, both just entries in a
database called up on demand, both equally worthy of being carried.”
To dispute Anderson's theory- '
The top 1 per cent of artists – the likes of Rihanna and Adele accounted for a whopping 77 per cent of recorded music income in 2013,
according to research by Mark Mulligan of Midia Consulting' (http://blogs.ft.com/tech-blog/2014/03/why-the-music-industrys-fat-head-is-eating-its-long-tail/)
