The impact of YouTube on the music industry

Charlie Puth

•  In 2009 Puth set up his own YouTube channel. Here he used YouTube as a platform to initially record comedy videos and parodies, but then later to showcase more serious covers. 
• "That’s when I was making funny music and I thought it would be pretty funny to make comedy videos, which is the reason why I have a huge chunk of my fan base” (http://www.thedailybeast.com/articles/2015/04/07/charlie-puth-on-his-geeky-youtube-beginnings-and-chart-topping-paul-walker-tribute-anthem.html)
• In 2010 he released his first music video for the song "These Are My Sexy Shades" and later that year his first independent album "The otto-tunes"
• In 2011, Puth won an online video competition with his joint cover of Adele's "Someone Like You" which he performed with Emily Luther
•  After seeing the video on YouTube Ellen Degeneres announced that the pair had been signed to her record label eleveneleven in 2011
• In 2012 Puth left eleveneleven
• He then continued to produce his own videos including original songs as well as covers on YouTube and continued to grow his fan-base. In October 2013 he released his second independent album "Ego"
• He also produced and wrote songs for several YouTube stars during this time. 
• In early 2015 Puth signed with Atlantic and his previous songs were removed from iTunes and YouTube
• “I still want to maintain the fans that have been with me since the beginning, but at the same time I don’t want to confuse the new fans I’m getting that I see popping up on my Instagram and everything,” he explained. “I don’t want to turn them off by them seeing stuff that I did five years ago.
• Feb 2015 released his debut single Marvin Gaye ft. Meghan Trainor , topping the charts in  New Zealand, Ireland, and the United Kingdom. It reached 21 in the US. 
• In March of the same year Puth featured in Wiz Khalifa's song "See you again" which he wrote the lyrics too. 
• The song, released for the film Fast and Furious Seven, topped the US billboard charts for 12 weeks. The track is the most streamed track on Spotify in the US during one day, as well as being the most streamed track world-wide during a week. 
• The hit was nominated for three Grammys and the first Hip-hop video to reach 1 billion views on YouTube and is currently the second most watched video of all time (1.5 billion)

• 478 thousand followers on twitter and 2 million subscribers on his official YouTube